Bigger and Better than ever before, experience the latest in Innovative Apparel Technology with Under Armour’s Grand New Store Opening
Under Armour, the renowned athletic brand synonymous with innovation and high-tech performance footwear and apparel, proudly announces the exciting debut of its refreshed and reimagined store located at Menlyn Mall, Pretoria. The official unveiling took place on September 16th, ushering in a new era of athleticism, innovation, and community engagement.
Under Armour is committed to empowering those who strive for more. The event commenced with a 5km run featuring a diverse group of Under Armour athletes, as well as a select group of high-profile guests who also had the opportunity to experience the latest in apparel offerings featured in Under Armour’s latest collections such as the Journey To Compete men and women’s collection – with particular focus on the high-impact bra for women and base layer for men. After the invigorating run, attendees had access to exclusive training pods, providing an immersive experience of Under Armour's dedication to enhancing athletic performance.
Officiated by Head of Retail, Brent Venter, the grand store opening unveiled a ‘New House’ that showcased Under Armour’s new cutting-edge city concept. This new concept boasts a palette designed to reflect the Under Armour brand elements and embodies three specific design principles: Authentic, Strong and Active.
“Not only are we focused on growing our distribution footprint but we are also challenging ourselves to show up significantly better in our existing doors. I’m really proud of the team who have brought this concept to life. I’m sure that you’ll agree that this new space optimises our efforts to inspire and delight our athletes with a powerful assortment of premium technical products to service their performance needs. We’re enjoying some excellent brand momentum at the moment. I’m excited to see our strategy playing out. More to come in the coming months,” states Darren Cooke, Managing Director of Brands, Ares Holdings (Pty) Ltd.
The ‘New House’ plans are a testament to Under Armour’s rapid expansion across Europe, Middle East and Africa (EMEA), since establishing a presence in the market just over a decade ago. Under Armour’s EMEA revenue at the end of its latest financial year is 60 per cent larger than pre-pandemic levels. This makes EMEA the fastest-growing Under Armour region globally, with a strong focus on South African team sport athletes and fitness enthusiasts alike.
In keeping with its focus and goal of helping athletes to level up, the final store concept features performance products across popular co-gender train and run collections such as RUSH, Iso-Chill, HOVR, FLOW, and many more. For Under Armour, every new store is an opportunity to push athletes further, showing them what it takes to be the best, as well as providing them with the best apparel to do just that.
Acknowledging his roots growing up in the rural town of Tweefontein, an hour's drive from the capital Pretoria; Under Armour Athlete and Paralympian, Ntando Mahlangu took centre stage, alongside Blue Bulls Rugby Player, Mpilo Gumede, as Under Armour frontrunners at the grand opening – proud representatives unveiling the store's rejuvenated design.
Under Armour believes in the transformative power of sport to unite, inspire, and change the world. For two decades, "Protect This House" has served as a rallying cry, instilling pride and determination in athletes worldwide. It represents the unwavering commitment to push limits, achieve greatness, and embrace the "we" mindset, fostering teamwork and mutual trust. Through the unveiling of the ‘New House’ Menlyn store, the brand hopes to remind their friends of the brand, Under Armour athletes and shoppers alike, of the sense of ‘team’ and generate a welcomed feel when they step into the store.
Under Armour invites you to be part of this exceptional celebration of athleticism and innovation at the "New House" store in Menlyn Shopping Centre.