Shower to Shower has extended its range of products into a previously uncharted category with the launch of a fresh lineup of shampoos and conditioners.
The new range which consists of three shampoo varients and three conditioner variant, boasts the addition of Healthiscalp™ technology, a specialist ingredient that gently moisturises the scalp leading to fresh, happy hair.
Claire Bowen from Shower to Shower, provides insight into the journey behind the remarkable range - an effort spanning two years, fuelled by research into the evolving needs of consumers and their hair care requirements. "Our commitment to bringing freshness to bringing freshness into hair care resonates throughout these innovative products, Each product is carefully enriched with caring natural extracts, tailored to cater to a range of hair needs."
Taking the lead is the Shea Butter & Milk Extract Shampoo and Conditioner, for everyday care and all hair types. Bowen says that the two products have a wonderfully uplifting, gentle powder fragrance that she believes consumers will love. Importantly, all Shower to Shower hair care products are paraben free and infused with healthy oils which are important for hair health.
Second in line is the Avocado and Green Tea Shampoo and Conditioner, crafted to bring life to lacklustre hair in need of an extra dose of vibrant shine. These products are both infused with a revitalising, fresh aloe and bamboo-inspired fragrance. The products are generously sized at 400ml, meaning fewer trips to the store, but also offers extended usage, making it a cost-effective choice for those who appreciate long-lasting value.
Completing the range is the Shower to Shower Argan Oil and Bamboo Shampoo and Conditioner, specifically formulated for consumers with dryer hair. This dynamic duo goes beyond gentle cleansing, delivering essential hydration to ensure hair feels fully rejuvenated.
The Argan Oil and Bamboo Shampoo and Conditioner both have an indulgent creamy, nutty fragrance for a gorgeous in-shower experience.
Bowen says that from initial market research, Shower to Shower consumers are thrilled that the brand now offers products in the hair care category - complimenting the existing deodorant and body wash ranges. They were also impressed with the addition of a product that contributes to scalp wellness. Consumers also found the range to be great value for money at R49.99 for the Shampoo & R49.99 for the conditioner.
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