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They say, ‘beauty is in the eye of the beholder’, which rings true to anyone that has ever had the pleasure of holding an Essence product in their hand before – the perfect sculpting tool; the fabulous fearless female find; the make-up magical must-have; and the one-of-a-kind cosmetics brand that is made to leave you feeling beautiful without breaking the bank.

Essence was started by Christina, a fearless entrepreneurial woman, who wanted to make a different cosmetics brand – a really fun brand that offers both great quality and excellent prices. As a brand, they believe in high quality makeup and great prices because feeling beautiful shouldn’t be seen as a once in a while luxury, but a daily treat.

When it comes to their ethos and brand philosophy, they believe that beauty is being who you are, who you want to be and having fun while doing it.

“We think real beauty with a real story is inspiring – which is why we love our consumers!

Beauty comes in all shapes and sizes, it doesn’t have to be so serious, it should be fun”

Their brand success, which started back in 2001, has growth from strength to strength, with their product line having increased to an impressive catalogue of must-haves - some of which include their latest additions such as Glow Serum Primers, Matte Lipsticks, Hydrating Tinted Creams and MORE!

Ahead of the colder seasons, essence have eagerly released their Hydro Heroes Winter Hydration products, which are bound to have everyone talking for their ultra-luxurious properties and high-grade qualities. Why?

With the falling temperature, ambient humidity drops significantly as well, making moisture evaporate much easier from our skin. Further to that, individuals tend to spend more time indoors with central and artificial heating, which may also lend to drying out one’s skin.

With so little moisture in the air, it’s more important than ever to ensure our skin gets properly hydrated in order to avoid flakiness, rough texture, acne, poor elasticity and worsened appearance of lines and wrinkles.

Using the right products, with the right ingredients is what good skin care and beauty is all about – and thanks to Essence’s Hydro Heroes range they’ve thought of everything you need to keep your skin looking fresh, hydrated and supple this Winter.

Their Hydro Hero’s range includes the following new, and exciting products…

Essence Hello, Good Stuff! Glow Serum Primer

The hydro hero 24h HYDRATING TINTED CREAM combines foundation, moisturizer and sunscreen in one product. The light gel texture absorbs into the skin quickly and gives it an instant boost of freshness and moisture. It contains 93% natural ingredients, watermelon water & niacinamide. The product is Vegan; Acetone Free; Alcohol free; Clean Beauty.

Essence Hydra Matte Lipstick

The hydra MATTE lipstick is long-lasting, provides plenty of moisture thanks to squalane and hyaluronic acid, and nourishes with shea butter, sunflower oil and a vitamin complex, so that no additional lip care is needed. The texture creates a creamy matte finish, feels pleasant on the lips and impresses with its high colour pay-off that lasts and lasts and lasts.

With squalane, hyaluronic acid, shea butter, sunflower oil & vitamin complex. The product is Vegan; Acetone Free; Alcohol free; Clean Beauty.

Essence Hydro Hero 24h Hydrating Tinted Cream

The hydro hero 24h HYDRATING TINTED CREAM combines foundation, moisturizer and sunscreen in one product. 24hours - that's how long the daily care provides moisture. It also protects the skin from UV rays with an SPF of 20. The weightless, oil-free texture is made of 88% natural ingredients, is enriched with hyaluronic acid and is free of alcohol, silicones or perfume. The product feels pleasant on the skin and won't clog the pores.

Essence Hydro Hero Under Eye Stick

A boost of moisture for the eye area! The formula of the HYDRO HERO under eye stick is enriched with panthenol, niacinamide and aloe vera for an intensely hydrating, nourishing effect. Thanks to the practical stick format, the transparent texture is easy to apply, both as an addition to your skincare routine in the morning or before going to bed, as well as for a skincare kick on the go. With panthenol, niacinamide & aloe vera. In a practical stick format.

The product is Vegan; Acetone Free; Alcohol free; Clean Beauty.

Essence Sensitive But Wow Volume Mascara

The sensitive BUT WOW VOLUME mascara is suitable for sensitive eyes and even for contact lens wearers – this has been ophthalmologically tested and confirmed. It provides the lashes with natural volume and additionally nourishes them thanks to calendula and chamomile blossom water. Another plus: the texture is easy to remove without eye make-up remover – warm water is all you need. The product is Vegan and Clean Beauty.

Keeping one’s skin hydrated should be a primary goal for the winter months, as this will hold the foundation for healthy, radiant skin. Thanks to Essence, you’re just one step closer to reaching that goal on a daily basis.

Beauty doesn’t have to cost a lot. Essence prove every day that excellent quality and innovation is not a question of price but rather, a question of taste, offering, variety, quality and high standards – all of which they possess and more.

With essence, why choose just one lipstick, eyeliner, nail polish, eye shadow, lip gloss, (you get the point!) when you can try them all?

For more information, visit or

All products available at Clicks, Dis-Chem, Takealot, Superbalist, Skinmiles & House of Cosmetics.

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