Beauty may be in the eye of the beholder, but that doesn’t stop society from trying to influence what we consider beautiful. In the past, beauty standards were largely defined by celebs and cover girls. Today, social media and its use of filters and photo editing apps plays a major role in how we define beauty. Suddenly everybody looks airbrushed, with perfect skin and not a hair out of place.
If you’ve ever felt overwhelmed by the influx of “perfect” images on your news feed, you’re not alone. The unrealistic beauty standards portrayed online have left many women feeling insecure. Luckily, things seem to be changing – and fast.
The natural beauty movement is growing at a rapid pace, and we’re here for it! Thanks to more and more celebrities and influencers embracing the #nofilter trend, natural beauty is finally getting the spotlight it deserves as we’re beginning to see an influx of filter-free and make-up free images on our screens.
Naturally Africa Hair Care believes that natural is better, and that each and every one of us is born with natural beauty. We just have to learn to embrace it. Many women avoid wearing their hair in its natural state because of the extra care and maintenance required to transition. In a time-pressed world, no one can be blamed for going with the most convenient option. However, most women who have transitioned to natural hair will tell you that once they established a routine that worked for them, it was the best decision they ever made.
Here are five reasons to embrace your hair and to go natural:
1. It is liberating
Some women find the idea of transitioning to natural hair daunting, and we can understand why. During the transitioning phase you may have a bit of an awkward time with your hair while you navigate a new routine. However, once you get past that, having natural hair is incredibly liberating! There is something so beautiful about embracing your natural beauty and wearing it with pride (plus, no more relaxer burns, hair glue or sew-ins is pretty great too).
2. It allows for healthier hair
Going natural is a commitment to healthier hair. Once you start seeing your hair’s texture change during the transitional phase, you’ll be empowered by your decision. Chemical relaxers weaken the hair shaft, and with long-term use they may permanently alter the structure of your hair. This could lead to breakage, dehydration and split ends. When you stop applying harsh chemicals to your hair and start using products with gentler and natural formulations, not only will you enjoy softer hair that holds moisture, but you may also see faster and stronger hair growth.
3. It offers versatility
One of the biggest perks of natural hair is that it is so versatile when it comes to different hairstyles. Natural hair offers endless possibilities. Some women enjoy protective styles (think braids and Bantu knots) while others may prefer an afro, waves, curls, updo’s and more. The options are endless and you can chop and change to suit your mood (or your outfit!).
4. It is inexpensive
Between routine salon visits and buying tools, accessories and products, hair care can become very expensive. Natural hair, on the other hand, is surprisingly affordable. You’ll need to be equipped with some good quality home care products, but thanks to Naturally Africa Hair Care, these won’t break the bank.
5. It is easy to maintain
Yes, there is some maintenance to be done when you first transition to natural hair, but as time goes by, you’ll find that with the proper care, it’s actually really easy to manage. Establishing an effective home care regime is easier than you may expect. We recommend starting with the basics – you can build on from there and establish extra products your hair may require as you go along. A basic routine consists of cleansing, conditioning or deep conditioning and a moisture-sealing product.
Naturally Africa boasts an effective range of hair care products filled with nourishing ingredients. We recommend starting with these basics:
Naturally Africa Conditioning Shampoo
This 95% naturally-derived shampoo is mild, gentle and sulphate-free. Infused with sunflower oil, jojoba esters and vegetable proteins, you can look forward to soft, smooth, shiny, hydrated and cleansed hair. It is a 3-in-1 product that removes build-up, assists in detangling your hair and adds lightweight conditioning. Recommended for split ends, dry, damaged and textured hair.
Naturally Africa Leave In Conditioner
Nourish your hair from root to tip with this lightweight Leave In Conditioner. Infused with jojoba and vegetable protein, this restorative formulation seals in moisture, leaving your hair and scalp soothed and hydrated. Assisting with manageability, this formulation offers heat protection and improves colour wash fastness of dyed hair.
Naturally Africa Hair & Scalp Oil
This Hair & Scalp Oil has a lightweight, non-greasy formula that consists of a multi-blend of natural derived ingredients including castor oil, tea tree oil, sweet almond oil and vitamin E. Assisting with a healthy canvas, this unique oil adds lustre, shine and glossiness to your look while sealing in moisture. It is recommended for dry hair, scalp care and split ends.
However you choose to wear your hair, remember that confidence is the best hairstyle!
About Naturally Africa Hair Care
Naturally Africa was born in Muizenberg, a vibrant coastal community in Cape Town. Founded to support and redefine the textured hair community, Naturally Africa offers a range of gentle yet effective products. The range assists in tending to and transforming your gorgeous hair, naturally. The products are 95% naturally derived and green, and every item in the collection is vegan and cruelty-free.
Learn more: https://naturallyafricahaircare.com