WAXIT, the popular wax bar known for its commitment to providing the silkiest and smoothest waxing experiences, proudly announces the grand opening of its 16th store – WAXIT The Club Hazelwood. As the sole franchisee of Smooth, Masego Mokoene brings her passion for the brand and experience in running a franchise business to provide expert and discreet waxing services to the residents of Pretoria East.
The highly anticipated opening of WAXIT The Club Hazelwood took place on August 1, 2023, at The Club Retail, situated in the prestigious area of Hazelwood, Pretoria. The store boasts a serene and aesthetically pleasing environment, resonating with the values of compassion, professionalism, and privacy that the WAXIT brand represents.
With over 15 successful stores across Gauteng, Cape Town, and Kwa-Zulu Natal already in practice, WAXIT is known for offering quick, quality, and affordable waxing services; but also ensuring every customer's skin is cleansed, nourished, and soothed before and after their treatment. At WAXIT The Club Hazelwood, men and women alike can experience waxing expertise free from the intrusions typically associated with full-service salons.
To celebrate the grand opening, WAXIT The Club Hazelwood is offering all its newcomers an exclusive opening special of 15% off on all waxing services from August 1 to August 7th, allowing clients to experience the brand-new wax bar at an irresistible value.
Masego Mokoene, the dynamic and young Franchisee of Smooth, expressed her excitement about bringing WAXIT to Pretoria East. ‘I am incredibly excited for this new venture which I get to pour my heart and soul into,” she said. With a background in hospitality and managing three fast-food franchises, Masego understands the essentials of running a successful
business. Coming from a family of entrepreneurs whose endeavours include agriculture, HR and hospitality, Masego’s passions for the brand and its values align with WAXIT's commitment to providing top-quality services to the community, catering to all individuals seeking the perfect wax.
The launch event at WAXIT The Club Hazelwood was a resounding success, with a ribbon-cutting ceremony and a joyful launch party to celebrate the brand's growth and showcase its new look. The event brought together like-minded individuals who share a common love for waxing, highlighting the strong support and loyalty the WAXIT brand receives from its customers and fans.
As WAXIT continues to expand, Marketing Manager, Michelle Bittkau expressed her hopes for the Pretoria East wax bar. ’We wanted to bring quick, quality, and affordable waxing to Pretoria East, and we know that Masego will fly our flag high! In addition, as we grow, we gain incredible support from our loyal clients and WAXIT fans. We are so appreciative of the support and love that we get," she added.
As the WAXIT brand expands its reach, Michelle goes on to share that the next focus area is WAXIT Melrose Arch, which is set to open on September 1st, with more exciting locations planned for later in the year.
“Whether you’re an athlete who wants to look sharp when competing, or a man or woman who is just discovering waxing and values privacy and professionalism, I encourage you to try WAXIT. I sincerely cannot wait to be a part of the growth of the brand and increase WAXIT’s footprint in Pretoria East,” Masego ends off.