Prepare to have your tastebuds explode; from flavour, delight and all things divine, with Moo Moo’s Meet and Whine.
Calling all food and meat lovers alike! If you’re a true foodie then you will have heard of the restaurant chain called, Moo Moo, which aims to fill the 'meat-lover's gap' in more ways than one.
The Moo Moo concept was brought to life by three restauranteurs who were bored to tears by the ʻ'meat marketʼ that surrounded them. One identical steakhouse after the other. Stiff, pretentious and overtly masculine. The gap in the market was too obvious to ignore. So they teamed up with some of the best designers and branding minds that South Africa had to offer. Together they developed a concept that would break the mould and change the face of the steakhouse.
There is something for everyone, and I am convinced that when they leave the store they will definitely be satisfied and well impressed - Jimmy Eracleous
They have broken the mould when it comes to the traditional steakhouse.
Their quirky personality is reflected in everything from the overtly tongue-in-cheek humour to the various touches like MooGazine menus, cows Mooing in the 'Outhouse' toilets & grass on the tables.
The stores are modern & trendy without being presumptuous or too serious – that’s the Moo Moo promise!
We caught up Jimmy Eracleous who plays a vital role in the brands success at two of their branches, Mall of Africa and Menlyn; and highlight 5 things you need to know about Moo Moo’s.
HOW IT STARTED
Jimmy: The First store originated in 2008 in Brooklyn, Pretoria. The store operated as an independent restaurant for many years until one of the owners, a good friend of mine, approached me enquiring whether I would have an interest in growing the brand with them. In 2016, the second Moo Moo Store was born in Menlyn Park Shopping Centre which at that time biggest super regional mall in South Africa.
I gave up my career as a financial markets trader and joined the group as the operating partner of the second store.
WHAT THEY LOOK FOR IN A CUSTOMER
Jimmy: We South Africans love meat and therefore, the Moo Moo Menu is targeted to satisfy the good ol’ South African palette. At Moo Moo we offer a great quality product at an affordable price in a casual setting. The perfect customer is the guy that loves his meat and at the competitive price he is able to visit us on a weekly basis.
We also attract foreign tourists to our stores as Moo Moo is the perfect place to showcase the Best South African Meat and Wine.
WHAT MAKES THE BRAND UNIQUE
Jimmy: There are many aspects that will draw customers to Moo Moo. Meat and Wine or Meet and Whine or Both! Firstly the Meat is carefully sourced and matured at our Central Butchery where it is graded and portioned. In addition to this the butcher is responsible for making our famous Burger Patties. With no artificial ingredients added, our patties compete with the best homemade recipes out there.
All wines on the menu are sold by the glass, and the price of 4 glasses is the same as the price of a bottle (first restaurant to do this). This is convenient for the customer, as a couple who drinks a bottle of wine and would like another glass, can do so without feeling like they are being ripped off (and the option is available to them.)
Whine hour between 4:30 and 5:30 everyday - for every glass of wine ordered, the customer receives a complimentary glass from us (T&C’s apply). People like to sit and wine with us while their peers sit and whine in the traffic.
All our sides are sold separately and this is not a trap but rather a nice option to allow the customer to tailor their meal to suit their taste buds as well as to accommodate their pocket.
NOT ONLY DO THEY FILL THE ‘MEAT-LOVER’S GAP’ BUT ALSO BOAST FUN AND QUIRKY DECOR
Jimmy: We would like to bring the best quality product at a reasonable and affordable price. We feel we fill the gap between the cheaper franchised options, bringing a more sophisticated taste in a mature environment without having the stiffness and costly price points of high-end steakhouse.
We like to eat and we like to have fun. We do NOT take ourselves too seriously and we would like to bring this theme to our customers.
THEIR TEAM IS DIVERSE
Jimmy: Amongst the crowd, you will find an IT specialist, a horse-rider with a keen interest in photographer, a former trendy nightclub owner and DJ, as well as a successful catering expert…there may be some personalities that I may have missed here. This array of characters bring many different aspects of the contemporary arena into the Moo Moo Dining experience.
If Moo Moo’s tickles your fancy, be sure to pop down to either the Menlyn or Mall of Africa branch and dig in to some of their delicious grub!
For more info, visit https://www.moo-moo.co.za/
Moo Moo Menlyn Park: Cnr Atterbury & Lois ave, Menlyn Park, Pretoria, 0063.
Moo Moo Mall of Africa: Shop 2051 Mall of Africa Magwa &, Lone Creek Cres, Waterval City, Midrand, 1686.